Sheffield based PR Agents

we specialise in raising, developing and protecting business profiles through public relations.

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What's Happening

10 years and counting...
Posted on Tuesday, May 14, 2024
Into our 11th year and pressing on



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We work with the media to place news stories about our clients and as a reputable PR company, we work with individual journalists to raise awareness of businesses, key individuals within organisations and to position those individuals as experts within any given business sector. This is our bread and butter and it is an element of public relations that we excel at - gaining strong media coverage for all of our clients.

Crisis management


Forming a crucial part of PR strategy, Agent Public Relations has looked after the reputations of clients on a national level through the darkest of times and can handle all aspects of crisis communications from strategy through to internal communications and managing the media so that you can get on with running the business. If crisis PR is what you need - you will not find a more experienced team in the Sheffield/South Yorkshire region.

Social media


Agent Public Relations has been pioneering the use of digital and social media within public relations strategies for many years. As part of our PR remit, we oãer content creation and delivery, consultancy and management on all aspects of digital and social media. If you need a website, video content or social media services, we can help you to find the right platforms, remove the workload from your business and make best use of digital media.

Copy writing


Generating grammatically correct copy which reads well and has appropriate ‘tone of voice,’ is a forgotten consideration for many companies. As PR professionals - from websites to brochures, speeches to Chairman’s statements, awards submissions to newsletters, Agent Public Relations can deliver fast, efficient copywriting to support your business, whatever the sector.



Agent Public Relations operates like an extension of the Sheffield Forgemasters business, understanding the company's philosophy and working closely with senior management to maintain a national and international business profile.

This allows us to get on with the task of running a large scale engineering operation knowing that all PR matters from reactionary media responses through to proactive lobbying or milestone announcements are handled in the most professional way possible. Billy and Abby are equally adept at liaising with local journalists as with national and governmental organisations and have seamlessly protected and built our business profile for many years.

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Gaining and maintaining the right level of profile in specific media is fundamental to our business objectives and working with Abby and Iain has realised this requirement.

Their help in delivering media opportunities and securing coverage for specific developments within the group, such as investment, NPD and also restructuring, has been instrumental in supporting our business development.

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Agent Public Relations has the ability to cut to the heart of each issue, to identify the business stories within what we, as business turnaround and insolvency specialists, are engaged with.

This insight is now generating a dynamic national profile for the company and also positively influences the way we view our own business. We are now regularly sought out for comment by business journalists.

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Abby and Iain take a story about a letting or a sale, regulations or reports and make it come alive. They know people and places in the Sheffield City Region and are approachable and confident. Agent Public Relations works hard for the Knight Frank name and has our interests at heart.

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Abby and Iain at Agent Public Relations are like Ronseal - they do exactly what it says on the tin.

Three to four lines of text in an article that featured in the national press worked better than any advertisement we'd run in the past for a patented product that we manufacture in Sheffield.

I'd have no hesitation in recommending Agent to anyone interested in finding a PR firm.

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Agent Public Relations brings a breadth of experience and insight to Wake Smith. They have raised our profile in the Sheffield City Region working across various disciplines including media relations, branding, social media and online content.

The fact they are a small owner managed business is a huge advantage to us. Both partners have gone out of their way to associate with our business and we, in turn, know that we are getting their personal attention.

They have immersed themselves in Wake Smith, got to know individuals, highlighted opportunities and delivered strong and interesting public relations’ solutions. I would have no hesitation in recommending them.

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Good news stories and amazing things happen every day at Sheffield Girls’ but trying to find time to tell the wider community what was happening was our biggest problem. We approached Agent Public Relations to help us tell our stories in a considered and cohesive way

Abby has got to know our organisation inside out and has been able to support us with generating media coverage for our achievements as well as initiatives in local, regional, national and sector press. Abby has become an extension of our team; she is diligent, responsive and proactive and has secured some fantastic opportunities for us.

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We asked Agent Public Relations to help us on a challenging brief which needed results quickly. Abby came to the project with speed and energy, delivering the first pieces within a week. This was beyond our expectations as she secured our top titles as well as a significant number beyond. We couldn’t be more pleased with the way of working, and look forward to more projects in future.

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About us

Agent Public Relations was established in 2013 by Abby Worsnip and Iain Greenhalgh with the aim of bringing national public relations or PR values to a regional client base covering Sheffield, South Yorkshire, North Derbyshire and beyond.

Our PR expertise comes from connecting with businesses and journalists and understanding the best way to raise, protect and maintain the profile of our clients. Our past experience in journalism, central government, in-house and agency public relations roles combined with our trade qualifications in journalism and digital media is unmatched in Sheffield and South Yorkshire.

We deliver dynamic strategic communications support and activity to deliver proven results, ranging from the management of national crisis situations, to proactive social media messaging and traditional media relations.

Abby WorsnipIain Greenhalgh

Contact Us


ABBY WORSNIP: 07815 793106
IAIN GREENHALGH: 07730 527270

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